BeMuse is a startup
e-tailer offering a wide range of fashionable women’s apparel and a unique
assortment of accessories, shoes, beauty & home. As a Digital Marketing
Coordinator, you will develop, implement and manage digital marketing strategies
to build brand awareness and drive traffic in each digital channel to maximize growth
potential, drive long term profitability and build brand equity.
ESSENTIAL JOB FUNCTIONS
products, services and content via email newsletters and messaging, in a way
that is consistent with organization’s brand and social media strategy.
closely with creative, marketing and buying teams to deliver compelling
marketing communications and email templates.
audience segments, automated messages, and utilize A/B testing, purchase
history, geographic location, and other customer attributes and behaviors to
abandoned cart and event-driven email program.
and report on delivery, open rates, and other performance statistics on a daily
systems for recurring and triggered email campaigns.
subscriber database to grow email list and improve ROI.
develop, and implement comprehensive paid media strategies to increase brand
awareness, drive new customer acquisition and improve retention.
and launch paid advertising campaigns on Facebook, Instagram, Google, YouTube,
and other channels.
daily account management and monitor KPIs of all advertising accounts and
internally with buying, creative and marketing teams to determine appropriate
content and copy to test and improve advertising campaigns.
recommendations for campaign structuring and targeting in accordance with
company goals and marketing budgets.
weekly and monthly campaign reporting for all major metrics, goal tracking, and
an interest in digital trend and social platforms.
KEY SKILLS & REQUIREMENTS
years minimum experience with digital marketing
understanding of Google Analytics and ecommerce metrics
building email and advertising campaigns
communication and presentation skills
ability to multitask / work on multiple projects at once
analytical skills, able to analyze data and act on insights
Please send resume to firstname.lastname@example.org.